Bouquet Fragrances, Inc., uses a multidomestic strategy. The ____ structure is most appropriate for it.
A) international matrix
B) global matrix
C) worldwide divisional
D) geographic-area divisional

Question

Quizplus · Accepted Answer

A geographic-area divisional structure would be the most appropriate for Bouquet Fragrances, Inc., as it uses a multidomestic strategy, in which it customizes its products and marketing strategies to fit the specific needs of local markets. A geographic-area divisional structure allows for decentralized decision-making and autonomy at the regional level, which is critical for a multidomestic strategy. The other options, such as an international matrix or global matrix, are more appropriate for companies using a global standardization strategy, in which products and strategies are standardized across regions. A worldwide divisional structure may be too centralized for Bouquet Fragrances, Inc., and may not allow for enough local flexibility.