For a fee, McDonald's provides trademarks, the operating system, and its well-known products as well as support services such as advertising, specialized training, and quality assurance programs to partners across the world. This type of market entry is called
A) franchising.
B) a turnkey project.
C) licensing
D) management contracting.

Question

Quizplus · Accepted Answer

The scenario describes a franchising model where a company provides trademarks, operating system, and support services to partners for a fee. This is a popular market entry strategy used by companies like McDonald's to expand rapidly across the world while minimizing their investment and risk.

For a Fee, McDonald's Provides Trademarks, the Operating System, and Its