In general, customers are satisfied when the firm's product
A) is produced according to any corporate code of ethics.
B) costs less than similar products offered by competing firms.
C) is unique in the marketplace.
D) creates value for them.

Question

Quizplus · Accepted Answer

Ultimately, customers are satisfied when they feel that the firm's product has created value for them. This could be through meeting their needs, solving a problem, or providing a benefit that outweighs the cost. While factors such as ethical production and low cost may contribute to customer satisfaction, they are not the primary drivers. Unique products may also contribute to customer satisfaction, but only if they still create value for the customer.

In General, Customers Are Satisfied When the Firm's Product