The business-level strategy that focuses on a narrow competitive scope and product uniqueness is
A) integrated cost leadership/differentiation.
B) focused cost leadership.
C) differentiation
D) focused differentiation.

Question

Quizplus · Accepted Answer

Focused differentiation is a business-level strategy that involves targeting a narrow segment of the market and offering a unique product that meets the specific needs and preferences of that segment. This strategy allows companies to differentiate themselves from their competitors and charge a premium price for their products or services. The focus on a narrow segment also allows companies to better understand and address the needs of their target customers, leading to increased customer loyalty and satisfaction.

The Business-Level Strategy That Focuses on a Narrow Competitive Scope