Which of the following companies uses the integrated cost-leadership/differentiation strategy to serve a broad target market?
A) Anon
B) McDonald's
C) Boeing
D) Ritz-Carlton

Question

Quizplus · Accepted Answer

McDonald's uses both cost-leadership and differentiation strategies to serve a broad target market. They offer affordable menu items while also differentiating themselves through their branding and unique menu options.

Which of the Following Companies Uses the Integrated Cost-Leadership/differentiation Strategy