If purchasers of Rolex watches decide that their main objective is a watch that keeps accurate time, then Rolex will experience which risk of focus strategies?
A) A competitor is outfocusing Rolex.
B) A company that serves the broad market is targeting Rolex's market.
C) Rolex's target customer has changed to be more like the customer in the broad market.
D) Rolex has neglected a key aspect of its value chain.

Question

Quizplus · Accepted Answer

Rolex, known for luxury rather than just accuracy, faces the risk that its niche market's priorities shift towards values (like precise timekeeping) that are more commonly associated with the broader market, potentially diminishing the unique appeal of Rolex watches.

If Purchasers of Rolex Watches Decide That Their Main Objective