The MISSION of any company should focus on
A) avoiding litigation, such as product liability lawsuits filed by unhappy customers.
B) eliminating competition by acquiring competitors or driving them out of business.
C) identifying the markets the company wants to serve and the goods and services the company will provide.
D) understanding how economic forces, such as interest rates and tax policies might affect the firm's pricing decisions and profitability.

Question

Quizplus · Accepted Answer

The mission statement of a company should focus on identifying the markets the company serves and the goods and services it will provide. The mission statement outlines the company's reason for existence and sets the direction for the organization. Options A, B, and D may be important considerations for a company, but they do not represent the primary focus of a mission statement.

The MISSION of Any Company Should Focus on