When a company creates value for customers by performing key activities BETTER than its competitors, the firm is said to possess a
A) competitive advantage
B) tangible resource
C) market share advantage
D) positive return for shareholders

Question

Quizplus · Accepted Answer

A competitive advantage is when a company is able to perform better than its competitors, giving it an edge in the market. This can be achieved through various means such as offering better quality products or services, having more efficient production processes, or providing superior customer service. A competitive advantage allows a company to differentiate itself from its rivals and capture more market share, ultimately leading to higher profits and a better return for shareholders.

When a Company Creates Value for Customers by Performing Key