PetsMed.com uses the Internet and telemarketing to sell its products to customers. This set of actions taken by PetMed.com after it selected its strategy is known as
A) strategic leadership
B) indirect marketing
C) global expansion
D) strategy implementation

Question

Quizplus · Accepted Answer

Strategy implementation refers to the set of actions taken to put a chosen strategy into action. In this case, PetMed.com has chosen its strategy of using the Internet and telemarketing to sell its products, and it is now carrying out those actions to implement that strategy.

PetsMedCom Uses the Internet and Telemarketing to Sell Its Products