Bower, Gilligan, and Monterio 1981) hypothesized that people would notice and remember events in stories that were consistent with their mood. Participants were put into either a happy or a sad mood. All participants then read two stories, one of which was happy and one of which was sad. What was the design of the experiment?
A) one variable within-subjects
B) one variable between-subjects
C) mixed factorial design
D) within-subjects factorial design

Question

Quizplus · Accepted Answer

This experiment is a mixed factorial design because it involves both within-subjects and between-subjects variables. The mood of the participants (happy or sad) is a between-subjects variable, as different participants are assigned to each mood condition. The type of story read (happy or sad) is a within-subjects variable, as all participants read both types of stories.

Bower, Gilligan, and Monterio 1981) Hypothesized That People Would Notice