The key drivers of service quality, customer retention and profits are:
A) The servicescape
B) The five dimensions of service
C) External marketing communications
D) Service encounters
E) All of the above
Correct Answer:
Verified
Q28: All of the following are customer perceptual
Q28: The customer equity model illustrates how:
A) Customer
Q32: All of the following are examples of
Q33: _ is the total of the discounted
Q35: The development of _ allows service companies
Q35: The _ is a set of measures
Q35: The research exploring the relative importance of
Q38: All of the following are measurement areas
Q40: Which type of promotion has more credibility
Q41: All of the following are financial measures
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