Emory Vision Center Has a Packet of Information That It

Emory Vision Center has a packet of information that it sends to people who are interested in LASIK surgery as well as a doctor who will come speak to your organization about how vision can be corrected. In addition, it publishes a newsletter called The Visionary in which it offers family discounts, clarifies patient expectations and notes awards and honors the center receives. The center also manages a web site that contains news on the latest innovative research techniques. Through its integrated communications with potential patients and patients, Emory Vision Center is:

A) Managing service promises and managing internal marketing communications
B) Resetting customer expectations and educating customers
C) Improving customer education and managing service promises
D) Managing both vertical and horizontal marketing communications
E) Exceeding customer expectations and educating customers