Which of the following statements about service distribution is true?
A) Intermediaries provide the same services for goods and services
B) In service distribution, rights and/or titles to the service are passed through the distribution channel
C) Channels for goods are more likely to be direct than channels for services
D) Many of the primary functions that distribution channels serve have no meaning in services
E) Warehousing is an important function in services marketing

Question

Quizplus · Accepted Answer

Many of the primary functions that distribution channels serve, such as physical possession, sorting, storing, and transporting, have little or no meaning in services since services are intangible and perishable. Therefore, services are more likely to be distributed through direct channels than through intermediaries.

Which of the Following Statements About Service Distribution Is True