The major benefit of distributing through company-owned channels is that:
A) Time and place utilities are created as efficiently as possible
B) The company has complete control over the outlets
C) The company bears all of the financial risks
D) Customers receive homogeneous service
E) Customer empowerment can be readily achieved

Question

Quizplus · Accepted Answer

Distributing through company-owned channels gives the company complete control over the outlets, which ensures that the company can maintain brand standards, create a consistent customer experience and control pricing policies. However, the company also bears all of the financial risks associated with setting up and maintaining these outlets.

The Major Benefit of Distributing Through Company-Owned Channels Is That