How do company-owned service providers like Waffle House restaurants differ from franchise-owned service providers like Wendy's restaurants?
A) Situation analyses are more revealing when they are comparing the environments of several outlets using the same operating procedures
B) Secondary research data can be more readily obtained by Waffle House local managers than by Wendy's local franchisees
C) Franchise owners of Wendy's are more likely to understand the local markets than Waffle House, especially in international markets
D) Heterogeneous services is more of a problem for Waffle House than for Wendy's
E) Waffle House has more opportunities to create employee-customer relationships than Wendy's does

Question

Quizplus · Accepted Answer

Franchise owners, like those of Wendy's, often have a better understanding of local markets because they are typically local business owners who are more attuned to the specific needs and preferences of their community, especially in international markets.

How Do Company-Owned Service Providers Like Waffle House Restaurants Differ