Flying Across the Pacific Ocean Is an Eight-Hour Trip That

Flying across the Pacific Ocean is an eight-hour trip that could be dreadful if you did not fly Singapore Airlines. One frequent flyer between the U.S. and Japan noted the Singapore cabin crew does not give the usual impression of doing passengers a favor by taking care of them. Free champagne and beer service is available to all classes. Seating has been designed to provide comfort in the airline's wide body planes. In first class, the seats are referred to as sky suites because they are so roomy. Every meal is carefully planned and served. The commitment to making the long flight as pleasant as possible indicates Singapore Airlines:

A) Does not rely on physical evidence
B) Considers reliability more important than empathy
C) Has a service culture
D) Does not use internal marketing
E) Wants to increase the number of service encounters it has with a customer