Flying across the Pacific Ocean is an eight-hour trip that could be dreadful if you did not fly Singapore Airlines. One frequent flyer between the U.S. and Japan noted its "cabin crew do not give the usual impression of doing passengers a favor by taking care of them. In short, they make flying with Singapore Airlines a pleasure". In terms of the services marketing triangle, the cabin crew engages in _____ marketing.

Question

Quizplus · Accepted Answer

The cabin crew is engaging in interactive marketing as they directly interact with and provide services to the passengers.

Flying Across the Pacific Ocean Is an Eight-Hour Trip That