Flying across the Pacific Ocean is an eight-hour trip that could be dreadful if you did not fly Singapore Airlines.An ad that featured a customer saying,"The cabin crew makes flying with Singapore Airlines a pleasure" and announcing Singapore had won top honors for international travel in Business Traveler's magazine annual contest would be an example of _____ marketing.

Question

Quizplus · Accepted Answer

The given advertisement is targeting external marketing, as it is promoting Singapore Airlines to potential customers who have not used their services before.

Flying Across the Pacific Ocean Is an Eight-Hour Trip That