Cadet Uniform Services,a Canadian company that rents uniforms to major corporations,requires its new delivery drivers to go through a year-long training regimen before they receive their own delivery routes.First,new drivers go through three months of training to learn the whole scope of the business before setting foot in a delivery truck.Then they ride with experienced delivery drivers for nine months to watch how they interact with customers.According to the service marketing triangle,Cadet's training program is a form of _____ marketing.

Question

Quizplus · Accepted Answer

Cadet Uniform Services' training program is a form of internal marketing, which focuses on training and motivating employees to serve customers well.

Cadet Uniform Services,a Canadian Company That Rents Uniforms to Major