When Abu went to open a bank account at First National Bank,he was greeted by a friendly account representative who explained the different types of savings and checking accounts,as well as other banking services (e.g.,ATM,direct deposit,credit cards and consumer loans)that were available.According to the service marketing triangle,the actions by the account representative are a form of _____ marketing.

Question

Quizplus · Accepted Answer

The actions taken by the account representative to explain the different types of accounts and banking services are part of interactive marketing. Interactive marketing involves the interactions between customers and employees of the service provider, with the goal of building relationships and enhancing customer satisfaction.

When Abu Went to Open a Bank Account at First