There is a sign next to the door that you can see as you leave Mildred's Restaurant.It reads,"If you enjoyed your meal,please tell a friend." In terms of the service marketing triangle,this sign is a part of Mildred's _____ marketing.

Question

Quizplus · Accepted Answer

The sign encouraging customers to tell a friend about their positive experience with Mildred's Restaurant is an example of external marketing. It is aimed at reaching potential new customers outside of the restaurant and promoting the brand through word-of-mouth.

There Is a Sign Next to the Door That You