According to the service marketing triangle,which of the following lists the types of marketing that must be successfully carried out in order for a service organization to succeed?

Question

Quizplus · Accepted Answer

The service marketing triangle identifies three types of marketing that must be successfully carried out in order for a service organization to succeed: external marketing (marketing to customers), internal marketing (marketing to employees), and interactive marketing (the actual service experience between the customer and the employee). The other answer choices do not accurately reflect the three types of marketing in the service marketing triangle.

According to the Service Marketing Triangle,which of the Following Lists