In the service marketing triangle,_____ marketing refers to communications a firm uses to make promises to customers regarding service delivery.

Question

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External marketing refers to the communication that a firm uses to make promises to customers regarding service delivery. This includes advertising, sales promotion, personal selling, and public relations. The goal of external marketing is to attract customers to the service and create expectations for what the service will provide.

In the Service Marketing Triangle,_____ Marketing Refers to Communications a Firm