In the service marketing triangle,_____ marketing refers to all the activities the firm must carry out to train,motivate and reward its employees to enable the service promise to be delivered.

Question

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Internal marketing refers to the activities that a firm must carry out to train, motivate, and reward its employees so that they can deliver the service promise to the customers. It is important for firms to ensure that their employees are knowledgeable, positive, and enthusiastic about their work to deliver quality service to the customers. Internal marketing is a critical aspect of service delivery as it impacts the interactions between the employees and the customers.

In the Service Marketing Triangle,_____ Marketing Refers to All the Activities