There is a sign next to the door that you can see as you leave Mildred's Restaurant. It reads, "If you enjoyed your meal, please tell a friend". In terms of the services marketing triangle, this sign is a part of Mildred's _____ marketing.

Question

Quizplus · Accepted Answer

The sign asking customers to tell their friends about their positive dining experience falls under external marketing, as it aims to reach out to potential new customers who have never been to Mildred's Restaurant before.

There Is a Sign Next to the Door That You