Cadet Uniform Services, a Canadian company that rents uniforms to major corporations, requires its new delivery drivers to go through a year-long training regimen before they receive their own delivery routes. First, new drivers go through three months of training to learn the whole scope of the business before setting foot in a delivery truck. Then they ride with experienced delivery drivers for nine months to watch how they interact with customers. According to the services marketing triangle, Cadet's training program is a form of _____ marketing.

Question

Quizplus · Accepted Answer

The training program is a form of internal marketing because it focuses on training and motivating employees to serve customers effectively.

Cadet Uniform Services, a Canadian Company That Rents Uniforms to Major