In the services marketing triangle, _____ marketing refers to all the activities the firm must carry out to train, motivate and reward its employees to enable the service promise to be delivered.

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Internal marketing refers to all the activities the firm must carry out to train, motivate and reward its employees to enable the service promise to be delivered. It focuses on ensuring that employees have the necessary skills, knowledge, and attitudes to provide quality service to customers.

In the Services Marketing Triangle, _____ Marketing Refers to All