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Progressive Insurance Looked at Insurance from the Customers' Viewpoint and Saw

Question 10

Multiple Choice

Progressive Insurance looked at insurance from the customers' viewpoint and saw how difficult it was to get an auto claim processed and paid by insurance companies. Then the company crafted its service strategy around solving that problem. The company has fleets of claim adjustors on the road every day, ready to rush to the scene of an accident in their territory and provide fast claims processing-sometimes on the spot. What advice would you give Progressive Insurance if it wanted to expand its market to include China, where there is a rapidly growing middle class?


A) Use the same service model the company uses in the U.S. and success is guaranteed
B) It is impossible because service excellence is not appreciated in other countries
C) Values are the same worldwide so Progressive should have no problem
D) Other than some language differences, Progressive should have no difficulty because its service is based on human interaction
E) The many legal, cultural and language barriers will make it very challenging

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