According to the _____, while advertising, sales and promotions pour profits into your company, there will always be some customer defection, which has the potential to grow larger.
A) Bucket theory
B) Iceberg principle
C) 80/20 principle
D) Service paradigm
E) Echo principle of marketing

Question

Quizplus · Accepted Answer

The Bucket theory suggests that while businesses can gain customers and profits through advertising and promotions, there will always be some level of customer defection or loss, similar to water leaking from a bucket.

According to the _____, While Advertising, Sales and Promotions Pour