_____ marketing focuses on keeping and improving current customers,rather than concentrating on acquiring new customers.
A) Transaction
B) Expansion
C) Relationship
D) Strategic
E) Benefit

Question

Quizplus · Accepted Answer

Relationship marketing is a strategy that emphasizes building long-term relationships with existing customers, rather than just trying to acquire new ones. The goal is to create an emotional connection with customers, so they remain loyal to the brand and make repeat purchases. This can involve personalized communication, loyalty programs, and other initiatives focused on customer satisfaction and retention.

_____ Marketing Focuses on Keeping and Improving Current Customers,rather Than