Beyond the specific inherent benefits of receiving service value,customers also benefit in other ways from long-term associations with firms.The three types of relational benefits for customers are:
A) Confidence benefits; economic benefits; behavior benefits
B) Management benefits; confidence benefits; economic benefits
C) Confidence benefits; social benefits; special treatment benefits
D) Confidence benefits; special treatment benefits; economic benefits
E) Social benefits; management benefits; behavior benefits

Question

Quizplus · Accepted Answer

C) Confidence benefits, social benefits, and special treatment benefits are the three types of relational benefits customers can gain from long-term associations with firms. Confidence benefits come from trust and reduced anxiety in transactions, social benefits arise from personal connections and a sense of community, and special treatment benefits include receiving perks, privileges, or preferential treatment due to the relationship.

Beyond the Specific Inherent Benefits of Receiving Service Value,customers Also