From the customer's point of view, the most vivid impression of service occurs in the service _____ when the customer interacts with the service firm.
A) Event
B) Socialization
C) Encounter
D) Arrangement
E) Experience

Question

Quizplus · Accepted Answer

The service encounter is the moment when the customer interacts with the service firm, and it is the most vivid impression of the service from the customer's perspective. The other options are not directly related to the interaction between the customer and the service firm.

From the Customer's Point of View, the Most Vivid Impression