The _____ is the customer's underlying generic attitude about the meaning of service and the proper conduct of service providers.
A) Augmented service expectation
B) Personal service philosophy
C) Derived service expectation
D) Cultural service expectation
E) Temporary service intensifier

Question

Quizplus · Accepted Answer

The customer's personal service philosophy refers to their inherent beliefs and attitudes towards service and how it should be provided, which influences their expectations and perceptions of the service experience. Augmented service expectation refers to additional services or features beyond the basic service offering, derived service expectation refers to expectations based on prior experiences or word-of-mouth, cultural service expectation refers to expectations based on cultural norms and values, and temporary service intensifier refers to a situational or time-limited increase in service expectations.

The _____ Is the Customer's Underlying Generic Attitude About the Meaning