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Kershawn Recently Had a Visit with His Dermatologist

Question 27

Multiple Choice

Kershawn recently had a visit with his dermatologist. Rather than show her the malformed mole on his arm, he expected the physician to find it. When she didn't see it, he claimed she was a poorly-trained doctor. Kershown's service expectation was influenced by:


A) The transitory nature of service intensifiers
B) His evoked services set
C) His temporary perception of need
D) His self-perceived service role
E) His ego oriented approach to service

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