_____ consists of short-term, individual factors that make a consumer more aware of the need for service.
A) Temporary service intensifiers
B) Perceived service alternatives
C) Customer self-perceived service roles
D) Situational factors
E) Experiential intensifiers

Question

Quizplus · Accepted Answer

Temporary service intensifiers refer to short-term factors that bring awareness to the need for service, such as unexpected events or situations that require immediate attention, time pressures, or personal needs or preferences. Perceived service alternatives refer to the availability of other competing service options in the market. Customer self-perceived service roles refer to the expectation of customers regarding their own roles in the service encounter. Situational factors refer to broader environmental and contextual factors that influence service outcomes, such as location or social influences. Experiential intensifiers refer to factors that enhance the positive or negative emotions associated with the service encounter.

_____ Consists of Short-Term, Individual Factors That Make a Consumer