Last November, Andrew and Jana went to talk to a wedding consultant about planning their June wedding. The consultant congratulated them on thinking ahead and then began to ask them questions about what kind of wedding they wanted. She gave them a book that contained all the information they needed to plan a memorable wedding. They met with the consultant regularly to talk about how the plans were coming and made more decisions with her help. The consultant helped them with everything from invitations to wedding reception favors. She even went with Jana to select her wedding gown and her bridesmaids' gowns. The sort of assistance provided by the wedding consultant illustrates the _____ of services.
A) Intangibility
B) Comparability
C) Divisibility
D) Perishability
E) Compatibility

Question

Quizplus · Accepted Answer

The fact that the wedding consultant's assistance was intangible - it cannot be physically touched or seen - is highlighted by the description of her services, which include discussions and advice on various aspects of the wedding planning process.

Last November, Andrew and Jana Went to Talk to a Wedding