In India weddings are timed to occur when the stars and planets are in certain positions, which are deemed lucky. In 2005, almost 15,000 couples in New Delhi had their wedding on December 25, the day astrologers announced would be the best day for a wedding. Wedding planners had to prepare all year for this one date instead of planning lots of weddings throughout the year. The service provided by the Indian wedding planners illustrates the _____ characteristic of services.
A) Versatility
B) Heterogeneity
C) Simultaneous production and consumption
D) Perishability
E) Intangibility

Question

Quizplus · Accepted Answer

The service provided by the Indian wedding planners illustrates the perishability characteristic of services, as they had to prepare for a specific date, and services cannot be stored for future use.

In India Weddings Are Timed to Occur When the Stars