After attending a total quality management (TQM) seminar, a small business owner decides that her firm has a good customer focus and adequate tools and techniques. To be assured of a really strong quality program, however, she knows that she must now establish the proper
A) statistical quality control.
B) benchmarking.
C) marketing research.
D) organizational culture.

Question

Quizplus · Accepted Answer

The establishment of a strong organizational culture is necessary for the successful implementation and maintenance of a quality program. This includes defining and reinforcing a set of core values and beliefs that prioritize quality and customer satisfaction, as well as establishing clear lines of communication and accountability throughout the organization. While statistical quality control, benchmarking, and marketing research are all important tools and techniques that can support a quality program, they are not sufficient on their own without a strong organizational culture to guide their use.

After Attending a Total Quality Management (TQM) Seminar, a Small