To be successful a company's operations must involve all of the activities required to create _____ for customers and earn their dollars.
A) products
B) services
C) value
D) premiums

Question

Quizplus · Accepted Answer

The term "value" encompasses both products and services, as well as any other factors that a customer may consider important in determining their willingness to pay for a company's offerings. "Premiums" may be a part of a company's pricing strategy, but alone do not represent the totality of the activities required for success.

To Be Successful a Company's Operations Must Involve All of the Activities