Telephone calls and mail surveys are examples of
A) impersonal referrals.
B) marketer-initiated contacts.
C) personal referrals.
D) customer-initiated contacts.

Question

Quizplus · Accepted Answer

Telephone calls and mail surveys are initiated by marketers as a means of reaching out to customers or potential customers. They are not initiated by the customers themselves, so options C and D can be ruled out. Impersonal referrals (option A) do not involve direct contact with the customer, so this is also not an appropriate answer.

Telephone Calls and Mail Surveys Are Examples of