Will Thompson is a salesperson for a small appliance store. In an attempt to locate potential new customers, he decides to mail a survey to residents in selected neighborhoods. Those individuals who return completed surveys will receive a phone call from Thompson about the store's products and current "deals." Thompson is gaining knowledge of potential customers through
A) customer-initiated contacts.
B) marketer-initiated contacts.
C) impersonal referrals.
D) personal referrals.

Question

Quizplus · Accepted Answer

Thompson is taking the initiative to send out the survey and make the phone call, which makes it a marketer-initiated contact.

Will Thompson Is a Salesperson for a Small Appliance Store