Before meeting with media representatives, a small business manager should
A) perform a statistical analysis of the market.
B) consult different banks for loan rates.
C) learn about the strengths and weaknesses of each advertising medium.
D) create the message.

Question

Quizplus · Accepted Answer

Learning about the strengths and weaknesses of each advertising medium is important before meeting with media representatives, as it will help the manager to make informed decisions about which media to use to reach their target audience.

Before Meeting with Media Representatives, a Small Business Manager Should