Mary Adams, an independent sales contractor, recently expressed her concern about having to travel extensively in her car each day to see clients. Specifically, Adams realized that the time she spent in her car was hindering her ability to be in continuous contact with important clients. She believes the purchase of a cellular phone would allow her more freedom to conduct business outside of the office. Adams has just proceeded through the _____ stage of consumer decision making.
A) purchase evaluation
B) evaluative categorization
C) problem recognition
D) cognitive dissonance

Question

Quizplus · Accepted Answer

Mary Adams recognized a problem (inability to be in continuous contact with important clients due to extensive travel) and identified a solution (purchase of a cellular phone). This indicates she has gone through the problem recognition stage of consumer decision making.

Mary Adams, an Independent Sales Contractor, Recently Expressed Her Concern