According to consumer information-processing theory, _____ is the final stage through which consumers progress.
A) purchase decision
B) cognitive dissonance
C) post-purchase evaluation
D) evaluative categorization

Question

Quizplus · Accepted Answer

According to consumer information-processing theory, after the purchase decision has been made, the consumers go through the post-purchase evaluation stage to review their decision and assess whether it met their expectations. This can lead to either satisfaction or cognitive dissonance. Therefore, option A and B are not the final stages, and option D is not a recognized stage in the theory.

According to Consumer Information-Processing Theory, _____ Is the Final Stage