Of the consumer options for dealing with product or service dissatisfaction, which is the only one that is desirable to the business?
A) publicly obtain legal action against the business
B) stop buying the product or service
C) take no action
D) privately complain to the business

Question

Quizplus · Accepted Answer

Privately complaining to the business allows them the opportunity to address and resolve the issue, potentially improving their product or service and retaining the customer's future business. Publicly obtaining legal action or stopping buying the product/service can harm the business's reputation and revenue. Taking no action also does not provide the business the chance to address and resolve the issue.

Of the Consumer Options for Dealing with Product or Service