The tension that occurs immediately following a purchase is referred to as
A) cognitive dissonance.
B) post-purchase satisfaction.
C) cognitive assessment.
D) post-decisional distress.

Question

Quizplus · Accepted Answer

The tension that occurs immediately following a purchase is commonly referred to as cognitive dissonance. This refers to the discomfort or anxiety that a buyer feels after making a purchase decision, particularly when they are presented with information that conflicts with their beliefs or values.

The Tension That Occurs Immediately Following a Purchase Is Referred