A firm's packaging of its product to closely resemble similar competing products is an attempt to take advantage of
A) cognitive dissonance.
B) need conflicts.
C) perceptual categorization.
D) problem evaluation.

Question

Quizplus · Accepted Answer

Packaging products to closely resemble competitors is an attempt to fit into the perceptual categorization of that product category in the customers' minds. By creating a similar appearance, the product may be more easily recognized and accepted as a member of that category, potentially increasing its chances of purchase.

A Firm's Packaging of Its Product to Closely Resemble Similar