A farm supply dealership promotes its products by holding demonstrations of these products on the farms of outstanding local farmers. The dealership is utilizing which sociological influence?
A) culture
B) opinion leaders
C) reference groups
D) social class

Question

Quizplus · Accepted Answer

The dealership is utilizing opinion leaders, as they are holding demonstrations on the farms of outstanding local farmers who have influence over others in the community. Opinion leaders have the ability to influence the attitudes and behaviors of others through their knowledge, expertise, and status within a particular social group.

A Farm Supply Dealership Promotes Its Products by Holding Demonstrations