One section of the competitor analysis of a formal marketing plan should include all of the following, except
A) competitor's strengths and weaknesses.
B) a list of related products currently being marketed or tested by competitors.
C) the likelihood that competitors will enter the firm's target market.
D) the competitiveness of plans such as warranty and repair policies.

Question

Quizplus · Accepted Answer

All of the other options (A, B, and C) are common components of a competitor analysis in a marketing plan. However, the competitiveness of warranty and repair policies would typically be analyzed as part of a pricing strategy or a customer value proposition, rather than a specific section of the competitor analysis.

One Section of the Competitor Analysis of a Formal Marketing