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One Section of the Competitor Analysis of a Formal Marketing

Question 52

Multiple Choice

One section of the competitor analysis of a formal marketing plan should include all of the following, except


A) competitor's strengths and weaknesses.
B) a list of related products currently being marketed or tested by competitors.
C) the likelihood that competitors will enter the firm's target market.
D) the competitiveness of plans such as warranty and repair policies.

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