Koldpak has focused principally on the development of revolutionary new ways of containerizing fresh produce for grocery stores. The firm's marketing philosophy is
A) consumer-oriented.
B) market-oriented.
C) production-oriented.
D) sales-oriented.

Question

Quizplus · Accepted Answer

Koldpak's focus on developing new ways of containerizing fresh produce suggests a production-oriented philosophy, emphasizing innovation and efficiency in product development.

Koldpak Has Focused Principally on the Development of Revolutionary New